The pandemic brought significant changes to our lives, and the business environment was no exception: meetings, conferences, and exhibitions moved online. As part of the CSMKIK Women’s Club lecture series, our Managing Director, Mária Sipos, delved into this topic in depth.

The pandemic demonstrated that online advertising alone is no longer enough. Everyone is competing; everyone who wants to sell is advertising. To stand out in this crowded virtual space, businesses need methods that offer a sense of novelty. It’s challenging to succeed amidst the digital noise. Here, we present a few solutions for real-time product demonstrations and sales, using tools that guarantee an unforgettable experience for your customers.

Digital Sales with Augmented Reality!

Augmented reality (AR) integrates virtual elements into the world around us through smart devices.

Its major advantage is flexibility: almost anything can serve as a marker—such as a specific page of a book or brochure, or even product packaging. Moreover, AR does not necessarily require dedicated mobile applications. Content can be displayed via WebAR or platforms like Facebook.

Not only is this a visually impressive solution, but thanks to advancements in technology, it has also become an unparalleled presentation tool. Every detail of a product can be displayed with perfect accuracy using precise 3D models. There’s no longer a need to transport large machines or equipment; with augmented reality, these can be showcased anywhere, including their mechanics and functionality.

In addition to 3D models, videos and animations can also be incorporated with AR, making information accessible to your partners and potential clients anytime, anywhere.